I'm Diego Alejandro Torres Lizaola

Who is behind ruktu

I was born in Guadalajara and live in Tlajomulco. I studied a technical degree in programming at Cecytej (2017–2020) and I'm finishing industrial engineering at CUCEI, University of Guadalajara.

Before focusing on software I worked on processes at an electronics manufacturing plant, in industrial technical sales, and serving US customers in English. It isn't a textbook developer résumé, and that's exactly what helps: I know what an operation looks like from the inside, where information gets lost, and why a system that doesn't fit the process ends up abandoned for a spreadsheet.

That's why I build custom tools and websites instead of selling you a template: first I understand how your business works, then I write the software around it.

Ruktu started out selling stickers

The brand wasn't born as a software company. From October 2022 to December 2024 I ran Ruktu Servicios Personalizados: stickers, Polaroid-style photos and whatever a university student needs. We grew to a team of four and averaged around 10 % growth a month for two years.

It closed because its market was the university, not because it stopped selling. I kept the lesson —don't depend on a single channel— and the name. Today Ruktu is the brand under which I build software for other businesses.

About the ruktu.com domain

I bought ruktu.com in August 2026. It previously belonged to a cryptocurrency investment platform that has no connection whatsoever with me or this business.

If you search for "ruktu" and find reviews, videos or warnings about that platform, they refer to it. Everything you see on this site today I built myself starting in August 2026, and you can ask me anything directly on WhatsApp or at +52 33 2567 0911.

What I'm working on

Right now I'm building a custom management system (CRM and operations) for a company in Guadalajara. It's already in production and their team uses it every day. By agreement with the client, I'm not sharing their name yet.

I also keep three demos anyone can open without asking: the CRM, the AI finance app and the WhatsApp bot for shops. They're the best way to see how I work before we talk.

How I work

• You talk to me, not a middleman. Whoever quotes is whoever codes.
• Progress you can try. I show you the system working every week, not a document.
• The code is yours. When we finish I hand over the source code and access to everything.
• I issue invoices. I'm registered as an individual under Mexico's RESICO tax regime and issue CFDI invoices.
• I'll tell you when you don't need me. If a free tool solves your problem, I'll say so before quoting.

To learn more about what I do, see the services or the blog.